This is my master thesis at Boston University in 2008. It is about the foreground and background movement. I am trying to create a space with active movement and a feeling of floating. Elements float forth and back; up and down, which make the flat and death space more involved. Elements rest or remain on the surface of the paper just like on the surface of a liquid. They move gently, lightly and gracefully; drift along.
Although my thesis is fully focus on graphic design, I tried to attract the audience by creating an engaging experience in the thesis show. Since I designed the promotion plan, which includes posters, brochure and packaging for a cosmetic product, I thought it would be amazing if I can show the changes the users would discovered after using the product. As you can see in the sample, it's the entire setting of my designs. The two mirrors, broken one in the beginning and perfect one at the end, indicate the experience of using the cosmetic product I tried to promoted.
At the beginning of this project, there are some research involoved, such as the mood board, a methodology we introduced to find out who are the audience. It is really important to understand my target before I start tackle any design problems.
